How Does Ibotta Make Money?

Ibotta is a popular cashback app that has revolutionized the way we shop. With over 35 million downloads, it’s safe to say that it has become a go-to tool for savvy shoppers looking to save money. But have you ever…

Ibotta is a popular cashback app that has revolutionized the way we shop. With over 35 million downloads, it’s safe to say that it has become a go-to tool for savvy shoppers looking to save money. But have you ever wondered how Ibotta makes money while offering cash back to its users?

In this article, we’ll dive deep into the business model of Ibotta and explore the different ways it generates revenue. From partnerships with brands to advertising, we’ll uncover the secrets behind Ibotta’s success and how it continues to grow. So, let’s get started!

How Does Ibotta Make Money?

How Does Ibotta Make Money?

Ibotta is a cashback rewards app that has become increasingly popular among shoppers. But have you ever wondered how Ibotta makes money? In this article, we will explore the different ways Ibotta generates revenue.

1. Commission from Retailers

Ibotta partners with retailers and brands to offer cashback rewards to customers who make purchases through the app. Whenever a customer makes a purchase through Ibotta, the company earns a commission from the retailer or brand. The commission rate varies depending on the retailer or brand, but it is usually a percentage of the purchase amount.

To attract more customers, Ibotta negotiates higher commission rates with retailers and brands. This allows the company to offer more attractive cashback rewards to its users.

2. In-App Advertising

Ibotta also generates revenue through in-app advertising. The company allows advertisers to display ads within the app, which can be targeted to specific users based on their shopping habits. Ibotta earns money every time a user clicks on an ad or completes a specific action, such as downloading an app or signing up for a newsletter.

To make the ads more relevant and personalized, Ibotta uses data analytics to track users’ shopping behavior. This allows the company to offer more targeted advertising opportunities to its advertisers.

3. Selling User Data

Another way Ibotta generates revenue is by selling user data to third-party companies. Ibotta collects data on users’ shopping habits, preferences, and demographics, which can be valuable to companies looking to target specific audiences.

Ibotta anonymizes the data before selling it, which means that users’ personal information is not shared. However, some users may be uncomfortable with the idea of their data being sold to third-party companies.

4. Partner Programs

Ibotta also generates revenue through partner programs. The company partners with other companies, such as credit card issuers and travel booking sites, to offer additional cashback rewards to its users.

Whenever a user makes a purchase through one of Ibotta’s partner programs, the company earns a commission from the partner company. This allows Ibotta to offer more diverse and attractive rewards to its users.

5. Upselling

Ibotta also uses upselling tactics to generate revenue. When users make a purchase through the app, they may be offered additional products or services that complement their purchase. Ibotta earns a commission on these upsells, which can add up over time.

While some users may find these upsells helpful, others may feel pressured to spend more money than they intended.

6. Referral Programs

Ibotta’s referral program is another way the company generates revenue. Users can earn cash rewards by referring their friends and family to the app. Whenever a referred user makes a purchase through Ibotta, the referring user earns a commission.

This incentivizes users to spread the word about Ibotta and encourages them to make more purchases through the app.

7. User Subscription Fees

While Ibotta is free to use, the company also offers a paid subscription service called Ibotta Pro. Pro users have access to additional cashback rewards and other benefits, such as faster payout times and personalized shopping recommendations.

The subscription fee is $9.99 per month, which can add up over time. However, some users may find the additional rewards and benefits worth the cost.

8. Investment Funding

Finally, Ibotta has also generated revenue through investment funding. The company has raised over $500 million in funding from investors, which has allowed it to grow and expand its services.

While this funding does not directly generate revenue, it has allowed Ibotta to continue offering cashback rewards to its users and explore new revenue streams.


In conclusion, Ibotta generates revenue through a variety of methods, including commission from retailers, in-app advertising, selling user data, partner programs, upselling, referral programs, user subscription fees, and investment funding. While these revenue streams may be profitable for Ibotta, users should be aware of how their data is being used and whether they are comfortable with the upselling and subscription fees.

Frequently Asked Questions

What is Ibotta?

Ibotta is a mobile shopping app that allows users to earn cashback on purchases made at select retailers and online stores. The app partners with various brands to offer users exclusive deals and discounts on products.

Users can browse offers on the app and add them to their account. After making a purchase, they can upload a photo of their receipt to the app and receive cashback for eligible items.

How does Ibotta generate revenue?

Ibotta generates revenue through its partnerships with brands and retailers. The app charges a fee to these companies for promoting their products and offering exclusive deals to Ibotta users.

Ibotta also earns a commission on purchases made through the app. When a user makes a purchase through an Ibotta offer, the app receives a percentage of that sale from the retailer.

Does Ibotta sell user data?

No, Ibotta does not sell user data. The app collects data on user purchases and preferences in order to offer personalized deals and improve the user experience, but this data is not sold to third-party companies.

Ibotta takes user privacy very seriously and has implemented various security measures to protect user data, such as encryption and two-factor authentication.

How does Ibotta compare to other cashback apps?

Ibotta is one of the most popular cashback apps on the market, with over 35 million downloads. The app offers a wide selection of deals and discounts on popular brands, and users can earn cashback on both in-store and online purchases.

Compared to other cashback apps, Ibotta has a higher payout threshold, requiring users to earn at least $20 before they can cash out their earnings. However, the app offers various bonuses and promotions to help users reach this threshold more quickly.

Is Ibotta free to use?

Yes, Ibotta is free to use. The app does not charge users any fees to sign up or use its services. Users can earn cashback on purchases and withdraw their earnings to a linked PayPal or Venmo account.

However, users should be aware that some offers on the app may require them to purchase specific products or meet certain requirements in order to receive cashback.

How to Use the Ibotta App | Earn Cash Back | Step-by-Step Tutorial

In conclusion, Ibotta is a great example of how a mobile app can provide value to both consumers and retailers. By offering cashback rewards and discounts to shoppers, Ibotta encourages more purchases and brand loyalty. At the same time, retailers benefit from increased sales and valuable customer insights.

But how does Ibotta make money? The answer is through partnerships and data. Ibotta partners with brands and retailers to offer cashback rewards and discounts to its users. In return, these partners get access to valuable data on consumer behavior and purchase patterns.

Overall, Ibotta’s business model is a win-win for everyone involved. Shoppers get great deals on their favorite products, retailers increase their sales and learn more about their customers, and Ibotta generates revenue through partnerships and data insights. With over 35 million users and counting, it’s clear that Ibotta has found a winning formula for success in the competitive world of mobile apps.

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